"Virality isn’t a function of content. It’s a function of the network in which the content is placed."
— I just want to make sure that we’re all clear on this. (via kenyatta)
"As the Secretary General of the United Nations, an organization of 147 member states who represent almost all of the human inhabitants of the planet Earth, I send greetings on behalf of the people of our planet. We step out of our solar system into the universe seeking only peace and friendship, to teach if we are called upon, to be taught if we are fortunate. We know full well that our planet and all its inhabitants are but a small part of the immense universes that surrounds us and it is with humility and hope that we take this step."
The story of Carl Sagan’s Golden Record, humanity’s eternal message to the cosmos
"5. INTRODUCE FEAR, UNCERTAINTY, AND DOUBT
Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition."
5 Psychological Tactics Marketers Use To Influence Consumer Behavior (via fastcompany)
Fascinating. This would be a great primer to give students on a Friday and them send them out into the world looking for working examples of these things.